What tools are needed for search engine optimization

In reality there are not very many tools needed for search engine optimization. There are countless tools out there that have tons of bells and whistles but most of them are completely unnecessary and are not needed and most of the tools you will need for search engine optimization are completely free. For example some of the most used tools that I personally use our notepad and Microsoft Word which came on my personal computer. Another tool that I use more than any other tool is Microsoft Excel which allows me to track the links and the websites I own and built. These tools are completely free and they are hands down one of the most necessary tools in regards to search engine optimization in order to cut down on time because without these tools everything would need to be handwritten and could be easily mistaken or lost. One of the first tools you will want to get one starting search engine optimization is an aggregator that crawls the web and pulls the links out from each individual site which are pointing to them and shows you in a very detailed manner.

For example you could use mozs which is an aggregator that crawls the web. They even give you a free 30 day trial to their site which is more than enough for you to do plenty of work before you need to renew your free 30 day trial using a different email address. I have been doing search engine optimization for a very long time and just continuously change my email address so I don’t need to pay for many tools because these companies are kind enough to allow me to use their tools for free with their free trials. Another tool that I use quite often when purchasing auction domains is a register compass. Register compass is another aggregator that crawls the sites that are up for auction and expired and shows you the metrics behind those sites. This is a very good tool because it is nicely laid out and the information it provides is very detailed and easy to understand which allows you to easily search through auction domains so that you can buy sites to incorporate into your private blog network.

Some of the final tools you will want to get when doing search engine optimization is some kind of coaching. The main reason behind this is due to the fact the search engine optimization is constantly changing and evolving and without having multiple eyes on things and having’s countless case studies coming from various people doing various things it is very easy for an individual to fall behind on search engine optimization. This is one of the key reasons why you will want to become part of some kind of a search engine optimization group. It will allow you to stay vigilant and up to date on all information in regards to search engine optimizations and what is and isn’t working. I’m personally part of a group that has helped countless people generate hundreds of thousands and even millions of dollars in some of the coaches within this program make six figures a month through search engine optimization both client and affiliate. This could hands down be one of the most expensive parts of search engine optimization but trust me when I say that every penny spent on coaching is well worth it if your coach is truly a search engine optimization expert. We’ve recently become acquainted with some of the best SEO Experts that we have ever seen, if you have any further questions or you would like them to take a look at your site and have them tell you some of the things you should be doing in order to rank higher in the search engines feel free to drop them a message by following any of the following links: Link To Michigan SEO Pro , search engine optimization company in detroit , search engine optimization company in grand rapids , michigan seo pro – sterling heights page , michigan seo pro – ann arbor page .

 

How to start search engine optimization on a website

One of the first things you will want to do when starting search engine optimization on a website is to ensure that the website is indexed. If the site is not indexed within the search engines then it cannot be found within the search engines because they do not know of its existence. The first objective will be getting the site indexed within the search engines. This can be done by informing the search engines that your site exists or by pointing links to it that will be crawled by the search engines thus showing them that your site exist. Either way is effective but depending on the type of site you are building sometimes you do not want to inform the search engines of your existence you would rather have them find your site on their own and then start ranking it from there. The next thing you will want to do is to determine the age of the site. If you have a brand-new site in the ranking process will be extremely slow because you have not built up any trust your site in the search engines do not want to rank a brand-new site right off the bat because like stated earlier your site is not trustworthy. If you have an older site however with links pointing to it already then it can be trusted by the search engines and the ranking process can be much faster.

The next thing you will want to do is to check to see if the website is penalized. If your website is penalized then it will not be able to get any higher than the third page of the search engines because they have dubbed your site as being untrustworthy and they would not want to show it within their search engine results pages because they only want the best information for the individuals using their search engines. If this happens to your site you need to completely start over most of the time because you will have found yourself with a spam penalty which more than likely than not cannot be undone. Once you have determined if your site is penalized or not you will want to look at the on page content. If you are attempting to rank for plumber then you will want to make sure that the word plumber is on the actual site itself and on the specific pages your attempting to rank for that keyword. You will want to make sure that it is on their at least a handful of times but you do not want to have it on there more than 2 to 3% in comparison to your overall word count. For example if you had 1000 words you would not want to have the word plumber on there more than 20 to 30 times and realistically you would want even less than that because you will very easily become over optimized for that keyword which is something the search engines do not like.

If you are over optimized then you will want to under optimized yourself and if you are under optimized then you will want to optimize yourself. Next you will look at the back links that are pointing to your site along with anchor text that are used within those back links. If you have a lot of spam he back links pointing to your site then you can disavow them. This is generally where you will get your base idea of how long it will take for you to rank depending on the links pointing to your site and by also analyzing the competition in seeing what kind of links to have pointing to their site and the power in which their site possesses. Once you have done this you will want to check your current rankings. This will also help you to get a baseline as to how long it will take for you to rank within the search engines. These are just a few of the first steps that you will want to partake in when attempting to rank a site in the search engines and conduct search engine optimization for either yourself or a client.