How Does Search Engine Optimization Work?

Search engine optimization is both a skill and an art. Anyone off the streets can come in and add links to a site but not everyone knows how to do this correctly, this is where the art comes into play. You need to be able to read over websites content and know which features need to be changed or altered to make them show up in the search engines properly for the keywords you want to rank for. This is called optimization. You need the correct amount of optimization in order for the search engine to know you are about a specific topic and so you don’t look spammed while doing so. If you are over optimized you will never be ranked first because this is something that the search engines do not like at all. If you are under optimized the same thing happens. If you are trying to rank for a keyword but you never have the word in your content then the search engines will never know that you are about the topic or keyword. It is imperative that you get all of your optimization done by a profession or looked over by someone who truly knows what they are doing before you begin linking to a site.
Once your optimization is taken care of it is time to link. You can do this in many different ways and depending on who you learn this from will make all the difference in the world. There are also different tactics that can be taken whole linking. In the article above we talked about white hat and black hat tactics. You’ll need to decide which side of the force you’re going to join. But generally speaking you’ll begin by making generic profiles on sites that will link back to your site such as social profiles and citations. These are sites that allow you to add your link or url to their site which then links back to your site. This is good to help with building trust to your site. The more trust you have the better you will rank in the search engines. Another thing to keep in mind when building these site is the fact that they will generally ask you for you NAP or name, address and phone number. It is vital that you always use the exact same information when filling out these areas. If you don’t you will confuse the search engines and they will have trouble determining where you true location is and this can cause problems when attempting to rank in the maps.
Another very important thing that you need to keep in mind is the fact that these social properties and citation will not all be indexed. You may build 300 of each but only 5% will be indexed, this is a numbers game. You want to build as many quality sites linking back to you as possible. Next we will cover other tactics that can be taken; we hope you join us on the journey of knowledge.