There are many reasons why someone would hire an seo expert which include helping with conversion, improving the look of their website or because they want to be ranked above all others in their niche. An seo expert can help with all of the above but you need to make sure you pick the right person for the job. Many “expert” are a one trick pony. They will do the one thing they know and if that doesn’t work they will tell you nothing more can be done. This couldn’t be further from the truth. The phrase you get what you pay for couldn’t be truer when it comes to finding the right person for the job. If you find someone who says it can all be done for a very small amount you should expect to get a very small amount of work done and if someone is asking you to take out a home equity line of credit out on your house because the cost will be so high you might be dealing with the wrong individual too. You need to do research and make sure that they can back up the claims they are making about being able to rank your website. It is very important that you do your research before giving anyone your hard earned money.
Getting back on topic you would use an expert to help you generate more clients thus leading to your business growing which means more revenue. This could help you retire a few years early or help to get you that new car you’ve been dreaming of. Search engine optimization experts are able to alter both your business and your personal lives in a great way. Most businesses have a website that is rarely seen by anyone other than the business owner him or herself. This is because it is not properly set up with the right information in the right place for the search engine to properly rank the site. Luckily people know how to change this and make it so your site gets all the attention. If you have ever found yourself asking why your website is so far back in the search engine results pages it’s probably due to a few key reasons which are on-page content and links.
A good seo expert will look at your on-page content as one of the first steps they do. I can’t tell you about the few steps that come before that because they’re the reason why I can rank so many sites. But, back to the content, you need to make sure that you have all the keywords you want to rank for in your content at least once and you don’t want to have them in there more than about 2% of the time. You can find this out by taking the number of time you say the keyword and dividing it by the number of words you have on the page. The more words you have on each page the greater the percentage can be. In our next article we’ll dig deeper into this and give away some of our hidden tricks.